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A practical growth tool

Find the constraint.
Set your direction.

A short, evidence-minded assessment of the system behind your growth. Identify where your foundations are strong, where friction may be building, and what to improve next.

About 4 minutes10 questionsYour answers stay in this browser
01

How clearly can you define your best-fit customer and the problem you solve?

Consider whether the team shares the same specific audience and need.

02

How easy is it for a buyer to understand why they should choose you?

Think about the offer, differentiation, proof, and alternatives.

03

How reliably can the right people discover your business?

Include search, referrals, social, partner channels, and relevant AI-powered discovery.

04

How well does your content answer the questions buyers actually ask?

Consider relevance, usefulness, freshness, and the connection to your offer.

05

When someone shows interest, is the next step obvious and easy?

Assess the website journey, calls to action, forms, and follow-up expectations.

06

Do buyers see enough credible evidence to feel confident?

Examples include relevant work, transparent process, testimonials with permission, and specific proof.

07

Can you connect marketing activity to qualified enquiries or business outcomes?

Focus on useful measurement, not simply traffic or impressions.

08

How regularly do you use evidence to decide what to change?

Consider whether reviews lead to explicit decisions and follow-up.

09

How connected are your channels and customer journey?

Think about consistency across discovery, content, website, campaigns, and follow-up.

10

Does feedback from sales or customer conversations improve marketing?

Look for a reliable loop between what buyers say and what the business does.